Birgit und Peter Kainz

Universität für angewandte Kunst, Grafik Design (Klasse Kartak)

The training offered by the Graphic Design class includes craft skills, conceptual thinking, and research, together with the development of an awareness of global relationships and of our personal responsibility for shaping the world around us. The role of empowered designers is not just to deliver pleasing propaganda. In other words, it’s about more than mere visual communication. Responsible design is permeated by a value system based on positively and sustainably serving people of every culture. As a result, the importance of social, economic, and ecological expertise can only increase.

“We see graphic design not as a standalone discipline but as an attitude to life rooted in the cooperative shaping of our environment.” (Oliver Kartak)