MaMaMu

MaMaMu is a fair fashion label based in Vienna that specializes in prêt-à-porter clothing for women. Instead of making seasonal collections, the label offers thematic collections, for example thePleats, made of pleated textiles, and thePrints, with its own textile patterns. The label focuses on low-waste local production using modern technology and digitally distributed design concepts. Inspired by their modular theSHIRT and the associated open source platform, which features downloadable patterns for individual production via laser cutter, MaMaMu offers workshops and works with artists all over the world.