Tradition vs. Modernity

In 2013 Fedrigoni is Programme Partner of VIENNA DESIGN WEEK.This year Fedrigoni focuses on the theme TRADITION vs. MODERNITY.

Printing on paper is nothing new, but the technical options of printing/lasering are becoming increasingly diverse. A large selection of the finest paper and carton is on show in the Fedrigoni showroom; as part of the VIENNA DESIGN WEEK this year two completely different printing technologies are on display: the traditional letterpress printing (The infinitive Factory, Graz) and modern laser technology (rausgebrannt, Vienna). As part of the show the designer Lukas Fliszar (100und1) presents outstanding and innovative applications for both processes.