Rado Star Prize 2013

The installation by Tyrolian designer Vera Wiedemann will exhibit until June 14: One flowing fabric, one motor, one rail and one fan combine a floating satin scarf, that flies through the room in wavy rhythm. Underneath, the Rado watches appear paradoxically static despite being great work of moving components. That´s the exact contradiction that the designer wanted to illustrate.

The Swiss watch manufacturer Rado invites talented designers yearly to adapt the corporate credo into their own design that revolves around making possible ideas become reality. From January to April 2013, selected designers will have the opportunity to present their installations for one whole month. Additionally the most innovative and most visionary project will be rewarded with the RADO STAR PRIZE AUSTRIA 2013 this October. Showroom of this contest will be Rado Store on Kärtnerstraße that counts to one of the most vivid and prestigious pedestrian areas in Vienna.