74th ARTS: The Window and the Couch
June 4th- June 26th will be the first of the 74tharts global nomadic pop-ups, entitled “The Window and the Couch”.
74tharts is pleased to present a bespoke pop-up selling exhibition hosted in the Bibliotek of West, a historic economics university in the 9th district, this will be a visual exploration of topics such as eros and thanatos, dreams and the subconscious, the ego and id, oedipal relationships, and more.
VIENNA DESIGN WEEK’s curators will collaborate on three unique onsite sensory experiences along with events offering distinct opportunities for connection.
Alice Stori Liechtenstein, founder of Schloss Hollenegg for Design, will curate a visual reinterpretation of Freud’s study for the present day. Conscious of how furniture and interiors are reflective of a period and of a state of mind, Stori Liechtenstein will select design pieces by Austrian and international designers with the aim of inspiring a contemporary rediscovery of Freud and his work. Expanding outward from Freud’s couch as an iconic piece of furniture, symbolic of a period, of a place and of psychoanalysis itself, Stori Liechtenstein will examine what would have happened if he had lived one hundred years later, what would he have collected? And on what kind of couch would his patients have recalled their dreams?
Selected designers include Jonathan Trayte, David Tavcar, Nadja Zerunian, Lisa Ertel & Jannis Zell, Soft Baroque, Onka Allmayer-Beck, Teresa Berger, and Högl-Borowski.
Simon Rees, known in Vienna for his work with the local art fairs and as head of program and development at the MAK - Museum of Applied Arts, will curate the visual art component. Rees is drawing his inspiration for the show from Freud’s ideas and their intrinsic inspiration to artists along with the context and history of the venue as being a classic 1970s Viennese architectural space – the opportunity for reinvigoration and rediscovery.
Panel discussions exploring psychology and art history, surrealist dinners, cake and champagne brunches, and performance art pieces inspired by Freud’s teachings are also planned.