Holistic brand experience meets transformative cuisine: Studio FREUDE and cucinaAlchimia are always doing things together. For example, the design office recently developed the new visual identity of the artistic cooking team. During the VIENNA DESIGN WEEK, they are presenting the fruits of their most recent collaboration: an immersive cucinaAlchimia showcase, which rather than just breaking down the barriers between art, cuisine, and design, also culminates – literally – in a rush of pleasure at the subsequent studio party. Because a bomber jacket with a drinking function has been specially developed for the presentation.