VIENNA DESIGN WEEK/yakoone
VIENNA DESIGN WEEK/Inés Bacher
VIENNA DESIGN WEEK/Inés Bacher

Re:Form

Presentation

FREE TO REUSE – REUSING EXPORT PACKAGING

PAWEL packing & logistics, studio re.d, Stefan Pichler (denkstatt), OekoBusiness Wien

22.9.–1.10.2023

The company PAWEL smart packing & logistics develops and manufactures bespoke packaging solutions for the export market. These are generally made of wood or corrugated cardboard. Their dimensions depend upon the mode of transport and the weight (up to 50 tons) of the goods that are to be sent. While reusable solutions are already employed for deliveries in Europe (one of these received the Austrian State Prize in 2022), single-use packaging is still mostly used for overseas shipments. Although these are sometimes made from valuable, recyclable raw materials such as sawn timber, ply-wood, or OSB panels, they are often used once and thrown away. In order to give this product a second life, studio re.d (Kerstin Pfleger and Peter Paulhart) in cooperation with PAWEL, represented by the Managing Director Michael Pawel himself, developed a concept for reusing the packaging in the form of self-build items of furniture: The assembly instructions and plans for cutting the individual elements are now prominently printed on the outside of the large-format crates: ‘post-unpacking’ is now ‘pre-assembly’ – waste packaging becomes design and a valuable new product is created! The project was accompanied by Stefan Pichler, sustainability consultant at denkstatt.