REDUCE is a Viennese design brand that transforms the saving of resources into a design principle. This means that the use of materials and energy are minimized as a means of developing a new aesthetic. In order to create an awareness of every object that we use on a daily basis, the products, which are completely designed and produced in Austria, leave the user in absolutely no doubt as to how they are produced, what they are made of, and how they work. The combination of rigorous design, regional production, and simple manufacturing techniques leads to high-quality and environmentally-friendly furniture and objects.