The mobile exchange of clothing in Vienna’s fast fashion Eldorado: The performer Nina Sandino and designer Alexandra Fruhstorfer have teamed up in order to drive forward the fashion debate in the form of a mobile intervention. With their travelling OMG! Open Mobile Garment vehicle they will be stopping in a series of locations on Mariahilfer Straße between the Westbahnhof and the MuseumsQuartier and encouraging passersby to join in their itinerant clothing exchange party.

Bargain hunters, fashion minimalists, and residents of Mariahilf are invited to bring along, share, and exchange items of clothing that they no longer need. The mobile meeting point offers a place for critical reflection: Why do we need what we buy? What is the relationship between the pieces that we wear and our environment? Who are the winners and losers from the global chains of value creation? What must I do about the holes in my favorite socks in order to make them socially acceptable again? And, above all: Does somebody want my old Metallica t-shirt? The locations along Mariahilfer Straße will be announced every day at viennadesignweek.at/omg. And when the OMG! Open Mobile Garment vehicle isn’t trundling around the Focus District, it will be parked in the Festival Headquarters in the GASSE. The project team will be present in the GASSE on 18.9. and 21.9..

Clothing Exchange Guidelines

Bring over your unloved, unused clothes! But please only the 5 best ones you have. It is important that they are freshly laundered. Thank you!

Performance 
"How many layers?" in cooperation with WIENWOCHE
Friday, 23.09.2022
5-6 pm, Mariahilfer Straße 70 - 76, 1070 Vienna (crossing Mariahilfer Straße / Neubaugasse)

Tour stops

In case of bad weather, the clothing exchange will always take place at the festival headquarters.

Tour 1
16.09.2022
13 - 15 Uhr, vor Platz der Menschenrechte (Mariahilfer Str. 1)

Tour 2 
17.09.2022
14-18 Uhr, Bundesländerplatz (corner Mariahilfer Str. / Neubaugasse)

Tour 3
22.09.2022
14-16 Uhr, Bundesländerplatz (corner Mariahilfer Str. / Neubaugasse) 

Tour 4
23.09.2022
13-17 Uhr, Christian Broda Platz (corner Mariahilfer Str. / Mariahilfer Gürtel)

Tour 5
24.09.2022
14-18 Uhr, Bundesländerplatz (corner Mariahilfer Str. / Neubaugasse)