PLATFORM
Presentation
INSTALLATION BY STAR DESIGNER MARINA HOERMANSEDER
Rado
24.9.–2.10.2021
To mark the VIENNA DESIGN WEEK, the Rado boutique on Kärntner Straße is undergoing a complete makeover in the characteristic style of Marina Hoermanseder. Inspired by her iconic collaboration RADO CAPTAIN COOK ⨯ MARINA HOERMANSEDER, the Austrian designer is creating a store installation. In addition to this, the Swiss watch brand is opening a pop-up store at Kohlmarkt 16, where this extraordinary design cooperation will also be on show. Through such engagement, Rado is once again underlining its special connection with the world of design.