“Ask not what your coffee can do for you, ask what you can do for your coffee.” In cooperation with the VIENNA DESIGN WEEK, J. Hornig issued a call for ideas relating to coffee storage in the run-up to the festival: How should the bean – whether ground or whole – be stored, stocked, or hoarded at home in the future? And how can consumers be reminded to keep a plentiful supply? Along these and similar ques­tions, the open design competition searched for innovative ideas for storing this valuable resource and everything involved. The best pro­jects will be on display in the Festival Headquarters.

“As we know that 99.9% of the world’s best minds don’t currently work for J.Hornig, our design competition is intended to find new methods of storing coffee,” said CEO Johannes Hornig.