Wool has been a valuable mate­rial throughout human history. In the hinterlands of southern Italy’s Bari in particular, this raw material was vital to the econ­omy into the 1970s. Against the background of more and more scarce resources and the pro­gress of digitalization, Pecore Attive is devoted to the redis­covery and enhancement of a breed of sheep native to this region, called Gentile di Puglia, also known as the Merino of the South. The model of slow manufacturing, which inter­twines factors of landscape, agricultural, and technical design, also emphasizes tradi­tional knowledge and makes visible slumbering potentials of southern Italy. This approach is inherent to all of Pecore Attive’s products.

Cocktail with typical products from Apulia.