For Europe’s largest online shop of steel products, Engelstein & Grünberger studios developed the idea of launching a small but select edition with steel objects. The Viennese company brought on board Sebastian Menschhorn for the design, a partner and kindred spirit who was assigned the task of simulat­ing steel objects that made a gentle, warm, and almost ethereally light impression – in other words, embodying characteristics that are the direct oppo­site of what’s normally associated with steel. The project was realized for THESTEEL.COM.