PLATFORM
Presentation
RADO STAR PRIZE AUSTRIA
Rado
27.9.–5.10.2019
In the run-up to the VIENNA DESIGN WEEK, Rado will reveal the winner of the Rado Star Prize Austria 2019: For this competition, the Swiss watchmaker invited talented designers to creatively employ the brand’s motto, “Master of Materials.” From January to August, they had an opportunity to present their installations for one month in the window display of the Rado Boutique in Vienna. The most visionary concept will receive 5,000 euros and be on view exclusively during the festival. At the same time, Rado will present the new futuristic “True Thinline Deep Web,” which was created in cooperation with the Austrian fashion designer and Rado Star Prize Austria winner of 2017, Flora Miranda.