OF BRANCHES, ROOTS, AND BLOSSOMS

“When innovation takes root, it’s time to work a new field.” In accordance with this motto, the florist shop’s branch will open the doors for its new concept in Vienna’s Alsergrund – the Zweigstelle Atelier, a branch studio that transforms the light-flooded location into a blooming stage for creativity, continuing education, and events. Visitors are invited to watch the florists at work and be there when floral arrangements are created. To the symphonies of Gustav Mahler, the room installation can be admired in all its glory on 6.10.