Vienna’s different, as some people say. Vienna’s unexplored territory, according to others. That Vienna plays a subordinate role on the international scene is heard occasionally when galleries are being discussed.
In response to this thoroughly provocative assertion, gallerists, event organizers, and experts in the field sketch a comprehensive and critical self-image of the local scene. Why aren’t there any design galleries like in other big cities? What are the challenges facing the establishment of a location? And in general: When will design be recognized as art and become a collector’s item? Will art become design only through daily use? Who collects these objects? And how do  designers whose work is not mass produced make a living?

With: mischer’traxler studio, Harald Bichler (rauminhalt), Johanna Chromik (viennacontemporary), Judith Radlegger (MAM Mario Mauroner Contemporary Art)