“The most attractive handcrafted designed objects are of no use if they can’t survive on the market.” In accordance with this premise, students and member companies of the Werkraum Bregenzerwald focused on development processes rather than end products. In an open exchange of ideas, they looked for new methods of product development, marketing, and design for the purpose of strengthening regional production as an alternative to global industrial processes. NEW HANDICRAFT – NEW ECONOMY showed the status quo of symbiotic hands-on projects and documented the respectful dialogue between students and handicraft companies that could potentially benefit from one another to equal degrees – making it a win-win-win project for the festival.