PLATFORM
Presentation
KIM + HEEP FOR RADO
Rado
28.9.–6.10.2018
More than instagramable! Inspired by the motif of (self-)reflection, the designers KIM + HEEP created the installation „Spieglein, Spieglein …“ that could be admired during the festival at the Rado Boutique in Vienna’s center. In it, the international duo focused on
the concept of the selfie and on self-representation in social networks. From nature to innovation and then tradition – along this theme, “The Elements of Time,” the Swiss watch
brand covered various stylistic atmospheres with its latest models, which could be discovered and posted. #nofilterneeded