When the content equals its packaging, either deceptive packaging is involved or – as in this case – a packaging-design project focused on the playful interaction of smart cardboard box construction and graphic design that’s ideal for it. For one evening, the design duo HEYSISTER! transformed the design shop raumkomplett’s space into a packaging and bag boutique. At this opportunity, cocktail guests were invited to fold precut cardboard elements into their own carton bag. And a large number of festival visitors accepted this invitation.