First there was parchment, then paper, and lastly e-paper. Although development of the medium has continued, paper and its unique haptic quality – as confirmed by the Festival Guide 2018 – is in greater demand than ever. At the same time, new technologies have provided new possibilities: The way analogue and digital content will be linked in the future was explored by the interactive exhibition BRING ART TO LIFE! in the 7th district’s Fedrigoni Showroom. 101 illustrations printed on paper – chosen by means of an open call put on by the agency 101 – were brought to life there with the Artivive app. In a next to no time, the paper was given a moving, digital dimension.