“image/reads/text.” With exhibitions conceptualized by international curators in Vienna’s leading art galleries, the gallery festival examined the significance of language in contemporary art. Due to the digitalization of all areas of life, we are increasingly confronted with the verbalization of images and the pictorialization of language. To what extent can this tendency be observed in today’s art production? curated by_vienna is organized by the Vienna Business Agency with its creative center departure and took place for the ninth time.