“Don’t judge a book by its cover,” as the saying goes.
But there’s another saying: “Exceptions confirm the rule.”
And this happened in the Fedrigoni Showroom: Here, it’s all about packaging, not content. But looking good on the outside alone isn’t enough by any means, as was shown by Gerlinde Gruber, Susanne Lippitsch, Werner Van Hoeydonck, Martha Ploder, and Jan Cincera. Their various perspectives accentuated what a difference the appearance, forms, and functions of good packaging make for
design itself. Ornamental art and graphic perspectives played as important a role as the material of paper itself.
And: Cordial invitations were extended to those who felt like creating a package of their own. Because: “Making a paper box can be so easy …”