Industrial design at the interface of the creative and the traditional industries. Or:
global industrial design in Vienna. The Vienna Business Agency organized a day’s excursion to three different studios as a Learning Journey devised to link up its creative center departure with the new key festival focus of Industrial
Design + Mobility. This opened up in-depth views of backyard laboratories for
ideas and provided an eye-level demonstration of lateral thinking, unconventional methods, approaches to problem-solving, and not least the broad-based spheres of activity of aws designteam, gp designpartners, and Valentinitsch Design – thrilling, all-embracing portfolios covering nearly everything from medicinal products to music instruments.