In order to keep up with competition from virtual media,
in future the traditional shopping mall will have to offer an added social value. For the VIENNA DESIGN WEEK 2015 the installation SHOPPING
SPOTTING has been set up in the largest and most up-to-date shopping center in the inner city of Vienna, WIEN MITTE – The Mall. For four months it lets people observe “dying-out” types of shoppers and their behavior within today’s merchandise territory – taking a bird’s eye view and without compulsion to buy. During the VIENNA DESIGN WEEK the designer Julia Landsiedl invites people to explore the biotope mall in two safaris on foot.

Guided Tour Safari: Mon 28.9., 4pm, Tue 29.9., 6pm
Registration at centermanagement@wienmitte.at
Start: Centerinfo