Traditional handicrafts are enjoying a great renaissance at present. This also gestates the seed of potential for innovations. How can a master carpenter cooperate with architects? How can a family business profit from the expertise of a product designer? And how can the craftsmanship of the Roma be spread abroad and made known past the frontiers of Romania? In its talk the austria wirtschaftsservice addressed the strategies that preserve handicrafts from becoming extinct and make them interesting on the long term for young people. Leonid Rath (J. & L. Lobmeyr), Nadja Zerunian (Designer), Christian Leidinger (Carpenter, Die Koje) and Sebastian Menschhorn (Designer) discussed the topics.