For fifteen years now the Hamburg drinks producer Premium has been practicing an industrial model of a different kind: its philosophy of success has been shaped by radically democratic structures, fair standards and fair wages with- out further striving after profit. This best-practice agenda was already submitted in the white paper of the Vienna Business Agency dealing with social entrepreneurship. Together with the urbanize! festival during the VIENNA DESIGN WEEK, a departure lab and
a talk will take place with Uwe Lübbermann, founder and central moderator of the Premium drinks collective. It invites creative people, social entrepreneurs and urban initiatives interested in putting social change into practice.

www.urbanize.at