The exhibition Pure Hungarian, as the name implies, will present a pure and unadulterated picture of the younger, contemporary design scene in Hungary. It uses the word “pure” also as an aesthetic concept, however: as a no-frills artistic attitude, clarified, based on clear creative ideas and minimum interventions, all leading to a fully developed style. Each work selected by curator Rita Mária Halasi is a unique piece, or made in small-batch production. Thus we find unique, hand-made pieces created after the principle of slow design, purist works and minimalist luxury objects next to organic jewellery, handbags made of concrete and embroidered seating furniture for outside.