We have scarcely crossed the threshold into the flagship store before our noses thrill to the fine fragrance of leather, transporting us into the domain of the world champion of upholstered furniture Poltrona Frau. Traditional handicraft coupled with state-of-the-art design ideas are the secrets of the Italian brand’s success, now on the scene for over a hundred years. Turning up as a special guest during the VIENNA DESIGN WEEK is a furniture craftsman from the factory in Tolentino, who works on an unfinished Chester to show how much handicraft and love of detail are invested into Poltrona Frau products.