Ten years ago the “Wien Museum” made its debut as a brand – starting signal for the museum’s repositioning. Since then it has achieved an outstanding reputation. From the very beginning great value was placed on design, whether in communication or in the hundred or more exhibitions and catalogues. The focus of the compact show is on path-breaking examples of exhibition design during these action-packed museum years: a who’s who of the creative scene, whose close relationship to the museum is one of the reasons for its success.