Rosa Lladró, CEO of the long established Spanish porcelain manufactory Lladró, invites you to a talk along with Inma Bermudez and Susana Rodriguez, two of the leading designers in the company. Rosa Lladró describes the core aspects of the firm’s sixty years of success and talks about the challenge of making handcrafted porcelain in the twenty-first century. The designer Inma Bermudez shows her current collections and how the design factor influences their market positioning. With reference to the Lladró ideas laboratory, the talk will demonstrate how design partnerships – for instance with Jaime Hayon – enhance brand development.