VELOcité
VELOcité

PLATFORM

Presentation

VELOcité

Eva Blut

30.9.–8.10.2011

Cycling is a lifestyle. EVA BLUT has taken on the oldest accessory of cycling culture and reinvented it. Tailored to the needs of today’s carriers, ‘VELOcité’ is the new bag for on the go.

Within the context of a show, light will be shed on both the design and the production process, with aspects of the industrial design and leatherworking involved being emphasized. Bicycle acrobats will stage the bag and take it to its limits in their show.

The EVA BLUT label, founded in Vienna in 1998, stands for innovative
accessories that are highly functional, ‘clean’, and modern. The label embodies a casual elegance for today’s urban users, with clever design solutions combined with solid functionality and fine craftsmanship.