Education 2011

When a festival grows over the years, its overall transparency becomes obscured in almost the same proportion. Naturally, we have tried in our festival guide to clear the design jungle on paper. But we also want to take you personally by the hand and offer you three guided tours through the festival programme, planned according to different viewpoints. In co-operation with the city guide Gabriela Steiner-Scharfetter, we have worked out nine tours on foot and by bus with her as your guide, presenting a fascinating cross-section of the programme both for newcomers as well as for the initiated. Starting at the festival headquarters, the Meeting Point in the stilwerk/Praterstraße, visitors take a look over the designers’ shoulders, and then the course track continues to old established businesses, elegant shops and up-to-the-minute design locations – an astonishing encounter with design to marvel at and linger in your mind. For individual travellers on the “Designland” map, this guide is the Lonely Planet vademecum. And of course we haven’t forgotten the younger generation. It seems very important to us that we sharpen the critical eye of children and school students as to how and to what extent our environment is influenced by “design”. By motivation through play we can awaken their own active, creative instincts. Very few people are better situated to do this than the design°mobil experts, who have set up two children’s workshops for the VIENNA DESIGN WEEK Education format. The Education programme is supported by impulse | aws within the framework of evolve of the BMWFJ.