‘Fresh’ applies not only to the young designer Vera Wiedermann, but also to her installation, which she will present for the very first time at the Frühbauer bakery as part of the VIENNA DESIGN WEEK 2011.

Vera Wiedermann deals with nutrition in a poetical way. Instead of bread and cake power transmiting viands like corn, starch, sugar, and even proteins may be consumed in a laboratory of food. At the same time entertaining machines and unfamiliar noises are used in a curtail hands-on style. Quotes concerning this topic and a tumultuous storm in the bakery demonstrate, that it is high time to look into the method we convert staple food.

The Installation can be visited on October 1st and 8th but can also be viewed through the shop windows during the whole Festival.