Our society is getting older and older, but also more discriminating, free spending, and hedonistic. The relevance of the new target group the “best agers” and the exploitation of the “silver-haired market” by designers and architects, are the central theme of the discussion.

Podium discussion: Kathrina Dankl (DANKLHAMPEL, A), Heidi Pretterhofer (Architekturbüro Arquitectos, A), Peter Schilling (Agentur Schilling, A), Maria Schröder (Tischlerei Aigner/Team barrierefrei Wohnen, A).